We start and optimize
Adwords campaigns.

With profitable results

google partner


  • 98% of the people looking for new products, use the Google search engine. It is therefore crucial for prospecting to appear in the search results. You only pay when someone clicks through to your website. In other words: for concrete results.

  • Google Ads offers many possibilities and opportunities for targeted prospecting. All aspects of the results are measurable. This allows you to constantly improve the efficiency of prospecting new clients.

  • Ads campaigns increase your brand awareness.

  • You can also use Google Display (image-)ads to make your website more widely known. Google display ads do not appear in the search engine but on several websites that you can select. They appear to people who are not actively searching for your product or service, and therefore often give less response. But they are much cheaper, and are often a good addition to a Google search engine campaign and increase brand awareness.

  • Google Ads offers Remarketing. This allows you to reach people and customers who previously visited your website or people with the same profile (interest) than those who visited your website or became customers.

  • Do you own a webshop? Google Shopping Ads are an efficient tool to get more clients in your shop.
  • adwords optimalisatie



Success with Google Ads requires time, effort, experience, marketing knowledge, imagination, market research, knowledge of promotion techniques, study of AdWords and periodic training. To master and combine all that is not easy. Many DIY-amateurs lose a lot of money because they follow their gut feeling and get disappointed by the results.

Due to good management, Google Ads Campagnes generate more traffic and more clients. The perfect measurable results inform you about which configuration, search terms, ads, extensions, etc. are the most profitable. Optimization means checking continually all aspects of the AdWords account and adjusting them in order to get a maximum profit. To get as much reactions (not clicks!) as possible.

In today's world a 'good gut feeling' is no longer sufficient. Knowing is growing, guessing is missing. Success is a matter of engaging the right expertise. This is perhaps nowhere more the case than with Google Ads.


It is often more profitable to concentrate on your core-business. Outsource the management of your Google Ads campaigns in the hands of a Google specialist, a Google Partner. You will see how the optimization of your account, campaigns, ad groups, keywords and ads is done. You will learn in a short time what would cost you years to know. And subsequently you can see and decide if the optimization was worth the money!



Google Certified Partner

More than 12 years of experience with optimization of Google Ads campaigns

No Contract or long-term commitment needed

Optimization by Integrating SEA and SEO

30 years of Marketing experience

Rolled-up sleeves and a personal service


Some Case Studies

Optimization B2C: More conversions for less budget

Budget Partners provides loans for renovation, major purchases or personal budget. In this highly competitive market we continuously improve the Adwords account. After one year of Google Ads management, we succeeded in reducing the Cost of Conversion (a submitted application) by one third.

"Effects' approach has put us on a profitable track. Thanks to their commitment and understanding, we have succesfully tapped a new market"
Vik De Weerdt, Budget Partners, Brussel

Optimization B2B: More Leads

Hansteen is an international player in real estate. We were asked to optimize the SEA campaigns in Belgium and the Netherlands.

Objective: attract more visitors and generate more leads. After 6 months the number of clicks was doubled and the Cost per Click reduced by 25%.

"Thanks to the AdWords campaigns Effects optimized, the traffic and the number of conversions grows considerately. We are satisfied with their approach and the results."
Marieke Biemans, Marketing Manager Hansteen, Amsterdam

Optimization Webshop: More Sales

Herbalife is mostly known for their diet-shakes. More than 150 dealers in Flanders distribute the products. In this highly competitive market we were able to more than double the number of sales within the same budget in Google Search.

"I received a lot of clicks but few conversions in my webshop. Effects succeeded in optimizing my Google Ads budget by increasing the number of real sales."
Linda Cools, Herbalife, Dendermonde